56
The Lighting Handbook
Light for Presentation and Retail
Setting the scene
Limbic Lighting –
Target group-specific lighting solutions that affect the emotional
conditions the customer groups
–
Increase turnover taking into account specific customer needs
at the POS
Stimulating desires –
Guiding perception: direction light, luminance levels
and light colours rich contrast matched the goods display
Brand communication –
Emotional lighting design through illumination façades and shop
windows
Authenticity
Creating accents High-precision accent lighting
– Excellent colour rendering: brilliance and authenticity
Directing the gaze –
Long-distance effect, orientation and enhanced room depth
perception thanks illuminated peripheral areas, vertical surfaces
and shelf rear walls
Reducing lighting distances Presenting objects greater detail
–
Miniaturised lighting systems focus people’s attention the
goods displayed
Modelling objects Diffuse light lend sleek lines highly reflective objects
–
Presenting objects authentically with three-dimensional effect:
interplay diffuse and directed light
Application areas
