The Lighting Handbook ZG

| Kategorie: Firemní tiskovina  | Tento dokument chci!

Vydal: ZG Lighting Czech Republic s.r.o

Strana 56 z 244







Poznámky redaktora
56 The Lighting Handbook Light for Presentation and Retail Setting the scene Limbic Lighting – Target group-specific lighting solutions that affect the emotional conditions the customer groups – Increase turnover taking into account specific customer needs at the POS Stimulating desires – Guiding perception: direction light, luminance levels and light colours rich contrast matched the goods display Brand communication – Emotional lighting design through illumination façades and shop windows Authenticity Creating accents High-precision accent lighting – Excellent colour rendering: brilliance and authenticity Directing the gaze – Long-distance effect, orientation and enhanced room depth perception thanks illuminated peripheral areas, vertical surfaces and shelf rear walls Reducing lighting distances Presenting objects greater detail – Miniaturised lighting systems focus people’s attention the goods displayed Modelling objects Diffuse light lend sleek lines highly reflective objects – Presenting objects authentically with three-dimensional effect: interplay diffuse and directed light Application areas