A HISTORY OF EDISON'S WEST ORANGE LABORATORY 1887-1931

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Edison enlarged his role the phonograph business, taking over the vital area music selection and recording. The top level management in TAE Inc. Yet Edison would have none this suggestion even though was obviously the right business strategy follow; the Edison disc would immediately have enormous selection recordings available for its customers, much the same way that IBM compatible computer today has access the extensive library of software written for the IBM machine. Edison had little sympathy with the arguments his managers, for him was a matter pride: could not let the Victor Company set the standards for all the phonograph industry follow. wanted make reproducer that could play the laterally cut Victor records, for this would considerably increase the market for the Edison machine. The managers TAE Inc. Music lovers flocked buy these historic recordings, and the general record buying public were impressed the "quality" of Victor discs even they didn't appreciate the music. was therefore faced with the task persuading the "old man" see reason, bringing him around their point of 26 view before the forces the marketplace did for them.IX-19 as Caruso, record their premium priced labels. In the competition with Victor this was probably more important than the actual machine; many people bought Victor phonographs because they wanted hear the famous singers who recorded on . He wanted his disc machine stand its own merits and quite different from the competition