Edison's boldest stroke for the finance his laboratory
was the promotion one single organization manufacture and
market the stream innovations planned produce. Edison was careful exclude his core businesses
from the agreements with venture capitalists. Edison
had some experience setting financial relationships with
several different parties the same time. Instead Edison offered speculators
a share completely new inventions that would emerge from the
many experiments undertaken the new laboratory.11-15
form license, joint-operation, outright sale of
23
marketing rights.
He sold potential investors the commercial potential
of the research planned well the facilities his
laboratory. The financial arrangement
involved entrepreneurs putting the money for manufacturing
and marketing, and Edison receiving half share the
operation return for the rights his inventions. Here was the
." This company was funnel money into the lab
from many different investors. The phonograph,
electrical, ore milling, and telegraph operations were
established Edison's own. This had been his
strategy while running several workshops Newark during the
1870s and offered important advantages him, not least of
which was the ability move funds from one project another
without informing the investors. The
Edison Industrial Company was conceived "one organized
avenue for the manufacture and introduction all his
inventions
