Victor also took the step into radio and
introduced receiving set, the Radiola, 1925. The
Orthophonic was dramatic departure from existing technology,
employing new design reproducer which produced clear
tone throughout the volume range.44 Orthophonic machines had been
examined the laboratory and Edison's engineers had devised
electric reproducers, but secret. obtained the right the new process
and began record music electrically 1924 but did not
publicise it, with the result that its customers were appalled
at the harsh sound coming from electrically recorded disc
played with acoustic reproducer. aging record library and the growing popularity of
radio hurt Victor's sales which declined 60% 1924.4^ new machine was
designed play the electrically recorded discs. was later
judged "The First Modern Phonograph. Miller and Holland had
. had radio timbre which
made acceptable public that had become enamored with
the radio sound. the other
hand, Edison was pleased that his was now the only "straight
phono" company the running.XIII-21
charge." Introduced 1925,
the Orthophonic led Victor its most profitable year its
history; 1926 the company made $8,000,000 profit on
$20,000,000 sales. The Orthophonic was another important
innovation from Victor, its performance was exceptional and it
quickly became highly successful product, maintaining
Victor's preeminent position the phonograph industry and
setting the standard acoustical reproduction. Its
response was swift
