A HISTORY OF EDISON'S WEST ORANGE LABORATORY 1887-1931

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XIII-18 INNOVATION DECLINING INDUSTRY The decline the phonograph business, and the frequent crises created, had effect the morale the Edison enterprise. Edison's recording techniques, the other hand, emphasized the clear reproduction each sound left the instrument. This produced the high volume and extenuated bass notes that were fashionable, but doubtful that they added new fidelity and beauty acoustic recordings claimed by . Customers were clamoring for the loudness and strident bass notes that characterized electrical amplification sound. The future, which had once been bright and full of opportunities, was now viewed with anxiety, and some cases, fear. Instead brave new experimental projects, the "old man" seemed obsessed with cutting costs and saving money. Edison's overall strategy for the 1920s was financial retrenchment and cautious support the existing product line. By 1925 radio had captured the entertainment market and was beginning redefine musical tastes. His research agenda had been set the nineteenth century for still labored improve the sound records and the quality the duplicates. Yet such was the demand for the radio sound that electrical amplifiers were quickly put onto the market attach acoustic phonographs