had created the large sales organization
. that
adequate resources were given promoting the use the
Edison business phonograph and selling them businessmen.XI- 1
BUSINESS AND TECHNOLOGY
THE DICTATING MACHINE
The product that gained the most from the reorganization
of the Edison enterprise was the business phonograph. Edison's
first intention for his phonograph was develop for
business use, but all his efforts market business machine
had met with failure. These advances were applied to
the dictating machine, but this alone did not ensure sales. Marketing dictating machine required very
large investment R&D and sales staff. Preceding chapters have discussed the
technological development the phonograph, what Edison called
the "perfecting" the machine. The
dictating machine was highly complex product, probably the
most complicated machine the American business office, and
it demanded knowledgeable salesforce and support
organization. The
marketing effort also had perfected for this was the key
to success. was only after the formation TAE Inc. Edison's goal of
putting one his machines every office was not realized
until the 1920s, when two criteria were met: the laboratory had
produced machine that was easy use, and the divisional
policy TAE Inc
