A HISTORY OF EDISON'S WEST ORANGE LABORATORY 1887-1931

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Edison's goal of putting one his machines every office was not realized until the 1920s, when two criteria were met: the laboratory had produced machine that was easy use, and the divisional policy TAE Inc. Preceding chapters have discussed the technological development the phonograph, what Edison called the "perfecting" the machine. Marketing dictating machine required very large investment R&D and sales staff. Edison's first intention for his phonograph was develop for business use, but all his efforts market business machine had met with failure. The dictating machine was highly complex product, probably the most complicated machine the American business office, and it demanded knowledgeable salesforce and support organization. The marketing effort also had perfected for this was the key to success. was only after the formation TAE Inc. that adequate resources were given promoting the use the Edison business phonograph and selling them businessmen.XI- 1 BUSINESS AND TECHNOLOGY THE DICTATING MACHINE The product that gained the most from the reorganization of the Edison enterprise was the business phonograph. had created the large sales organization . These advances were applied to the dictating machine, but this alone did not ensure sales