A HISTORY OF EDISON'S WEST ORANGE LABORATORY 1887-1931

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the business grew from a novelty industry international scope, the managers of the Kinetograph department, led John White, took more attention the quality the film product. These films accelerated the opposition the moral depravity the movies. the leading member the Trust (with Biograph), the Edison company did its part developing longer, higher quality film subjects and signing the stars the Broadway OO stage. The films of the MPPC were not mundane subjects without regard to content. Like the disc machine, Edison's motion picture business was increasingly aimed the more respectable, and affluent, middle classes. Films were treated commodity West Orange, another product be economically manufactured and sold. the turn of the century, they were busy buying the rights literature, including the work Mark Twain, and signing well-known stage . When the film exhibition business began the late 1890s, Edison was primarily concerned with reducing the price of the standard film strips made for exhibitors— the artistic 39 content the film was not considered important. The Nickelodeons certainly started as places low repute, but were soon frequented the middle classes. The MPPC did its part improve the quality movies because respectability also meant the increased income the middle class audience.IX-27 but also raising the quality the film subjects. the wild competitive days before the Trust, poorly made foreign films were imported into the American market