Its manager was
Nelson Durand, Edison employee since the 1880s who had
worked with Edison filaments. The unprecedented growth of
Edison's phonograph business led increases the white
. commercial
department the National Phonograph Company was set to
market the new business phonograph 1905. 17
The small-scale administration the nineteenth century
was changing into large organization specialized
departments. His
organization grew rapidly from five people his New York
office 1906 seventy-nine employees nine sales areas by
1907. His new department began shoe string; had
to use the system dealers who sold and serviced the Edison
amusement phonograph, rather than the expense of
constructing separate network.9
had maintain both the morale and obedience the Edison
dealers, and its policy tight control became well-known in
the phonograph industry. The Edison enterprise was moving from the personal
endeavor its founder raise money for his laboratory a
organization professional managers running business that
was international scope. Like many the new corps of
middle managers, Durand had worked his way the Edison
organization. Durand was energetic
promoter the business phonograph, tirelessly organizing
exhibits and arranging demonstrations for potential users.
The introduction new products led the creation of
departments charged with administering sales
