Edison aimed
to control the production films and sell exhibitors the
projectors show them.S.
When this plan came nothing built plants produce
. now had control
of the ore milling and phonograph businesses and owned the
company which manufactured several his inventions, including
motion picture cameras, projectors, and films.VII-25
phonographs, and the end the franchise system, meant that
anyone could create small business with store front and a
few phonographs. the turn the
century because was easy enter and profits were high,
from $100 $200 week. This was important step in
the creation his own industrial empire. Edison had bought land Silver Lake, New
Jersey part his Edison Industrial Works scheme 1888. Edison thought that the phonograph was the
best business proposition the U. The income from film and projector
sales would directly him.
The industrial empire had begun spread out from the
West Orange complex. ^
The rapid growth film exhibitors provided another
opportunity for small businessman and growing market for the
Edison Manufacturing Company. the same time
he instituted aggressive campaign enforce his kinetograph
patents and drive all competitors from the field. exactly the same way had
bypassed the franchise holders the North American Phonograph
Company, left Raff and Gammon high and dry and went into
direct sales. Edison intended sell his projectors any
showman and entreprenuer who could afford it
