It stood for innovation with integrity. Everyone
is familiar with the name, his accomplishments, and
the standard apparatus, equipment, service, and
performance implied the use the name Edison,
gives very great commercial advantage. His great public visibility led him take personal
responsibility for his companies and the technology they
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introduced.XIV-14
Edison's name had become valuable asset.
The Edison name was jealously guarded "the old man" and the
companies that bore his name. His technological choices had err the side
of safety and reliability for one mistake could lead to
disaster all his many businesses. realized that the public would buy new
product familiar face, and international reputation, stood
behind it. was associated with
radically new products that embodied the founder's ethic of
safety and value. The destruction experimental
submarine— caused not technical failure but human
error— cost Edison valuable market for his battery and placed
his reputation under cloud. The explosion was a
case point. Edison was well aware that. one
executive the New York Consolidated Edison Company put it:
The use the name EDISON our business relations
and corporate title inestimable value. The company did not feel that
they were blame but nevertheless made cash settlement with
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the relatives the deceased. This image benign technology and quality
products was the most valuable asset left his company.
The lessons that Edison learnt the years of
introducing the lighting systems were carried with him for the
rest his life
