.
3) Meadowcroft Mallory, May 1922, box, bio M.
The Tone Tests were one many promotions sell the
machine its superior sound. devised various
comparison tests and free trials Edison disc machines. 1922 was busy working
3
out new ideas for demonstrations and sales promotions.2
little stage craft involved convincing the audience that the
machine could perfectly mimic the human voice, yet Edison did
prove his point that the diamond disc was the ultimate sound
. Here another example Edison's reliance on
technical features the detriment the commercial realities
of the phonograph business. Free
trials the new disc machines were offered prospective
customers the belief that one listen the sound would make
the sale. Unfortunately, perfect recreation failed impress
the many customers who were looking for the largest record
library.
Edison devoted more time marketing the 1920s— after he
had solved the technical problems.
2) Frow, Edison Diamond Discs, pp. TAE Inc. 2
reproduction.236-242.
NOTES
1) TAE annotation Amusement Phonograph Committee minutes, 17
Jan 1913
