Even
. The 1920s
were years great social change the United States and the
jazz craze was just one indication new American tastes. The decision to
keep unique format for the Edison records was serious
disadvantage the 1920s. The
Edison company did not exploit the popularity jazz because
the chief executive hated the sound and was most interested in
recording more cultivated music. When the Edison machines had
dominated the market there was reason make them play only
Edison records, but when the majority recorded music was
available lateral cut format Edison customers had buy
attachments play Victor Columbia records."
The record buying public was becoming younger, and they
wanted dance their phonograph and not listen intently to
its lucid sound, depicted the Edison advertising. Americans were
becoming more eclectic their choice music. The rigid
adherence outdated standard cost the Edison company many
customers, yet perfectly suited the disposition its
founder— Edison was loath change with the times. The word from
the customer was "the Edison good machine, but has very
limited selection records. Edison's great ambition was
the accurate reproduction classical and operatic music,
although his own taste was more mundane; his favorite song was
"I'll Take You Home Again Kathleen," and claimed that this
was also the most popular Edison recording.XIII- 9
whose prime concern was fidelity, but his customers were more
concerned with ease handling and storage
