The original marketing strategy for the Edison Business
Phonograph was primitive attempt replace the stenographer
with dictating machine. This latter task
could only accomplished layer administrative staff
and large sales force.. selling a
dictation system rather than just machine, the commercial
department needed integrate highly complicated technology
into the work habits the American office.
In the nineteenth century, the stenographer was normally
a male who could command high wages for his services, $20
.. Edison naively believed that the
businessman would jump the opportunity save money with a
machine:
Your stenographer goes lunch, goes home, needs a
day off occasionally. Durand and his men took this product from being the
lame duck the nineteenth century and made winner the
twentieth.XI-11
CREATING OFFICE SYSTEM
The introduction, and steady improvement, the Ediphone
finally provided the right machine for the job, yet was only
part the systems approach that was the most important
innovation the dictating machine business.The phonograph don't eat, is
on hand all times, always ready. this way the triumph the
organization would also the triumph the business
phonograph
