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and should not offered for sale."
The first challenge the newly reorganized system of
producing models and then quickly putting them into mass
production had failed. The
Company struggled produce diamond disc machine below $100. Engineering problems with the
lower priced phonographs had been major reason for the delay
in bringing out the disc line. The
Engineering Department had redesign the motor and the
drafting room was ordered produce new set drawings.
20
The low-priced machines caused much trouble that Edison
ordered the lab start all over again 1913. The target price $25 dollars was not
achieved and thus the new machine was aimed $60 retail
price. The design of
the low-priced machines had given many problems and Edison's
engineers could not produce reliable machine that could be
sold for less than $50. The problem lay the motor and
feed assembly which did not maintain power the end the
disc and thus could not maintain even pitch. Yet the motors caused many delays that the 60s, as
they were called, had withdrawn from the market. The speed that Edison
valued greatly was not there. Despite the exhortations the
management, the process had been plagued with delays and disc
production went forward very slowly.^
The failure produce successful low-priced disc
machine must have been especially disconcerting the
management Thomas Edison Incorporated, for they had hoped
to capture the low end the market— where the Edison cylinder
