A HISTORY OF EDISON'S WEST ORANGE LABORATORY 1887-1931

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The vertical cut system had the advantage of better frequency response because the stylus could modulate at greater distances capture the full effect the bass notes.. Edison's fame inventor made easy sell the phonograph the basis its advanced technology.because Edison made it. Edison products were the result his genius the laboratory and subsequently they were advertised "products the Edison . The convergence of his manufacturing strategy and the Edison image brought further exposure the West Orange laboratory. The existing disc technology, and standard for companies manufacturing disc machines, was the lateral cut whereby the stylus moved from side side the groove rather than and down.must be better.IX-10 Edison phonograph used the unique method making vertical cut the groove, providing hill-and-dale path for the stylus follow.." Edison's image the great inventor and prophet technological progress gained momentum in the twentieth century. "Every American citizen knows Edison and his work," said one advert in 1907, "and therefore feels convinced that the phonograph. The "Wizard Menlo Park" combined success with some cherished American values, and his image gained international recognition— only the face King Gillette was universally known Edison's.. The advertising department became very important the fight against Victor, especially when the Edison company began to market unreliable (and often inferior) disc products