Not satisfied with the available
sources nickel, Edison took further step backwards and
investigated new sources for nickel.
Edison greatly enjoyed the excitement prospecting for new
mineral deposits and made several trips the Sudbury
district Ontario during the summers 1902 and 1903. Unsatisfied with the existing
electric automobiles, Edison set out design his own car and
conducted numerous experiments West Orange develop a
stronger chassis and improve the components the automobile. Although his chief
goal was become the main supplier batteries the
electric vehicle industry, Edison also considered manufacturing
his own electric vehicle. Edison took keen interest in
marketing the battery, and worked closely with his salesmen
and managers plan advertising campaigns.
Just integrated backwards toward the sources and
processing the battery's inputs, Edison also integrated
forward toward the marketplace. Consequently,
Edison found easier and cheaper purchase nickel from
20
established producers.VIII-14
for the battery's electrodes.
. Edison
contemplated organizing his own company for mining and
processing nickel ore Sudbury, but eventually decided
against since found difficult secure reliable
information about the character the deposits. From 1901 1903, he
undertook extensive search for nickel mines, reminiscent of
the platinum searches the electric light years and the
survey iron mines made during the ore milling venture
