3) Meadowcroft Mallory, May 1922, box, bio M. 1922 was busy working
3
out new ideas for demonstrations and sales promotions. Free
trials the new disc machines were offered prospective
customers the belief that one listen the sound would make
the sale. Here another example Edison's reliance on
technical features the detriment the commercial realities
of the phonograph business.
Edison devoted more time marketing the 1920s— after he
had solved the technical problems.
NOTES
1) TAE annotation Amusement Phonograph Committee minutes, 17
Jan 1913.
2) Frow, Edison Diamond Discs, pp. devised various
comparison tests and free trials Edison disc machines.
.2
little stage craft involved convincing the audience that the
machine could perfectly mimic the human voice, yet Edison did
prove his point that the diamond disc was the ultimate sound
. Unfortunately, perfect recreation failed impress
the many customers who were looking for the largest record
library. TAE Inc. 2
reproduction.236-242.
The Tone Tests were one many promotions sell the
machine its superior sound
