"
The first challenge the newly reorganized system of
producing models and then quickly putting them into mass
production had failed. Engineering problems with the
lower priced phonographs had been major reason for the delay
in bringing out the disc line.
20
The low-priced machines caused much trouble that Edison
ordered the lab start all over again 1913.IX-14
19
and should not offered for sale. The speed that Edison
valued greatly was not there. The target price $25 dollars was not
achieved and thus the new machine was aimed $60 retail
price.^
The failure produce successful low-priced disc
machine must have been especially disconcerting the
management Thomas Edison Incorporated, for they had hoped
to capture the low end the market— where the Edison cylinder
. Yet the motors caused many delays that the 60s, as
they were called, had withdrawn from the market. The
Company struggled produce diamond disc machine below $100. The problem lay the motor and
feed assembly which did not maintain power the end the
disc and thus could not maintain even pitch. Despite the exhortations the
management, the process had been plagued with delays and disc
production went forward very slowly. The design of
the low-priced machines had given many problems and Edison's
engineers could not produce reliable machine that could be
sold for less than $50. The
Engineering Department had redesign the motor and the
drafting room was ordered produce new set drawings
