A HISTORY OF EDISON'S WEST ORANGE LABORATORY 1887-1931

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The Amberola was announced 1908, and introduced 1909.IX- 4 wooden casing and the horn the machine was enclosed the body the phonograph, volume control being achieved by adjusting doors louvres the front the machine. The Victor Company claimed (with good reason) that the Amberola was a copy their machine, even the point similar name. had new diaphragm with sapphire needle, and its promotional material naturally claimed better reproduction. Edison's lab was given the job of working around Eldridge Johnson's important patents, . The enclosed horn gave phonograph design new lease life because the horn, overbearing, unsightly, and prone collect dust, completely dominated the line the phonograph. The Amberola was not the only Victrola copy the market, for the Columbia Company also had luxury machine called the Grafonola. The Edison laboratory's first response the challenge of the Victrola was cylinder machine designed play the 4-minute Amberol cylinder. The Victor company believed that they held the key patents the Victrola success and were prepared license them, but very high price. Priced $200, the Victrola was aimed the luxury market and quickly became the fashionable machine the middle classes. came enclosed cabinet which bore more than passing resemblance the Victrola, and the Amberola's price $200 brought into direct competition with it. Unlike the Edison phonograph, the Victrola could taken for piece of furniture and many people bought for exactly that reason