A HISTORY OF EDISON'S WEST ORANGE LABORATORY 1887-1931

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was in . Although was learn that there were limits the strategy vertical integration, he nevertheless pursued the same policy with the phonograph and secured much greater success. After advancing money Lansden for several years and seeing improvement the truck, Edison purchased Lansden's company June 1908 for $35,000. Lansden subsequently organized the Lansden Motor Car Company and set up a factory Newark. Through closer supervision— particularly with the aid Chief Engineer Miller Reese Hutchison— Edison hoped that could force Lansden improve his product, but eventually concluded that "Lansden has ability experimenter allowing him 21 to ahead throwing away money. acquired the companies manufacturing the spring motor and eventually even controlled the construction the wooden cabinets." Disappointed, Edison concluded that was best concentrate the battery and let others manufacture the vehicles. The optimism and confidence 1900 was gone 1910. In 1910 was the verge financial crisis. series of difficult technical problems experimental projects, damaging court decisions, and finally depression the core business forced attention the organization the Edison enterprise.VIII-15 To help with this work, Edison encouraged John Lansden, Jr. to develop delivery wagon truck and put the lab's machine shop Lansden's disposal December 1904. The impressive growth the Edison enterprise came a result the phonograph boom the turn the century