A HISTORY OF EDISON'S WEST ORANGE LABORATORY 1887-1931

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his original concept a phonograph industry, Edison had expected profits come from the sales machines. Sales began to increase the latter part 1892, moving from 90 machines month sold. Edison energetically promoted this use direct sales saloons, hotels, and restaurants. The switch to an amusement phonograph technology removed the need for the marketing system built for the business machine; the new amusement market could reached directly and involved far less sales support. Recording was becoming lucrative operation that would repay the time and trouble recording with profits— was estimated that the New York Phonograph Company spent $15,000 records the slow year 1891. Phonograph sales remained very low 1892 with most sales the coin-in-the-slot market. Edison's goal was sell phonographs directly from the Phonograph Works anyone who wanted to 1 C market them.VII-12 The franchisees were become sales agents and receive a royalty every phonograph sold their areas. His experience the 1890s made him consider the profit monopolizing the production of prerecorded cylinder records because demand for prerecorded cylinders increased dramatically the coin-in-the-slot business expanded. typical Edison coin-in-the-slot machine cost $250 outright and could bring $15 day. Edison had always wanted monopolize the business duplicating records but had let the local companies their own recording because